Over the last decade, fleet graphics have become the most popular method of advertising on company vehicles for some very good reasons. The most logical reason is the affordability when advertising on billboards is sometimes out of the question for a smaller business with a limited budget. Evidence is out there of just how expensive billboard advertising is now in the marketplace.
FitSmallBusiness.com managed to compile a comprehensive list of billboard advertising rates from a couple of years ago. The aforementioned site proved billboard advertising costs are still exponential, depending on the city where you live:
Advertising on 28 billboards in a city like Atlanta, Georgia is around $2,500 per billboard, with slightly lower rates in smaller cities.
When you advertise on dozens of billboards in a major city, the annual cost is now hovering close to $1 million.
When you see numbers like that, you see why fleet graphics on company vehicles are such a popular option. Overall, you also have more people seeing fleet graphics than billboards. Once you send your fleet vehicles out on the major highways and other roadways of America, many more people see your graphics as they pass by in their cars. This includes those who actively use mobile technology to quickly look up information.
Yes, the real advantage of fleet graphics today is capturing the mobile crowd. Compelling images and easy-to-read contact information allows passers-by to either call you immediately for an order, or visit your website. This major advantage is something you perhaps didn’t think of initially. Plus, fleet graphics stand out because of their unique nature in comparison to billboard advertising uniformity.
The key, though, is choosing graphics that truly resonate on your fleet vehicles. This is something we proudly do with our clients here at Revolution Wraps.
How do you properly convey your company’s essence through fleet graphics? It all comes down to finding images that best represent what you do and present them in an eye-catching way. Besides graphics, where you place pertinent contact information is just as essential.
What Images Should You Use to Convey Who You Are?
We work closely with our clients to find images that best represent their company ideals. You’ve likely already done this with signage at your brick & mortar stores, or perhaps even online. Logos make a huge difference in familiarity, including unique use of color that people tie in with your brand.
Regardless, fleet graphics frequently work differently. While you’ll want to use your logo there for brand identification, striking color images on fleet vehicles frequently bring considerable attention.
Let’s take the example of a pest exterminator business. If it might seem comedic to place vivid images of insects crawling around your company vehicle, it still stands out in traffic. Imagine the reactions you’d get on every road where your vehicles travel. With the best graphical quality we provide, those images of giant insects would pop out and look almost real.
The same goes for other images that correspond with what you do. Don’t be afraid to use emotion in your imagery, including vivid representations of people. We’ve done many fleet graphics utilizing stunning scenic images as well. They frequently look so real that they nearly resemble a traveling digital billboard.
We’ll work with you on finding a graphical image that best connects to your company message. Then comes the artistic angle in the graphical layout.
Where Should Images and Contact Info Be Placed?
The placing of images is always up to you, and many of our clients surround their entire truck with multiple images. Most importantly, you need to place your contact information in a prominent place so it’s easily readable. Don’t let the images get in the way of clearly showing your phone number, address, your website address, and email.
As mentioned above, the mobile crowd will look you up instantly when the imagery moves them. This could mean instant customers without having to spend additional dollars on increasingly expensive TV or print advertising.
Contact us here at Revolution Wraps and we’ll show you our extensive portfolio of fleet graphic work for others. From start to finish, we’ll help you design your fleet vehicles so they’ll stand out above all else on the road.