You’ve just been serviced by Revolution Wraps. They’ve done the graphic work. They’ve installed it. Now you’re driving your impression-creating, eye-catching, billboard on wheels. This is a huge investment for your business! You want to make the most of it. These 3 tips should help you leverage your best marketing asset.
1. DRIVE IT!
It seems like something that should go unsaid. Your van is the sweetest looking van in the Midwest. Be proud of the quality work that Revolution Wraps has put into it. And be proud of yourself for making such a sound investment. Increase your brand awareness by driving your vehicle EVERYWHERE. Take it to lunch, the job, parades, trade-shows, and fairs. The more you drive it, the more impressions you’ll receive and the better ROI you will have.
2. Represent the Business Well
Now that the vehicle is going EVERYWHERE (see #1,) you have to realize that whoever is driving is representing your company. The college kid you just hired has a bad day, drives like an idiot, and leaves you stuck with a couple of pages of bad reviews on your Yelp profile and a 2-star rating on your Google+ page. Establishing basic rules on how to conduct yourself when driving the company vehicle should negate this from happening. It’s also imperative that you keep that bad boy clean. It’s not difficult to clean your wrapped vehicle, but it does take a little more care and attention than a naked car. If you have any questions be sure to give them a shout.
3. Connect your marketing efforts
Why not use this beautiful work of art that is your vehicle wrap for more than just a static billboard? “Drive” a social campaign with it. Do promotions that give discounts to whoever can take a “selfie” with your vehicle or create a hashtag so that whenever someone spots it they can get a chance to win free merchandise.
The base dollar-per-impression for vehicle wraps is mind-blowing. It’s one of the most effective forms of marketing out there. It may seem obvious, but these three tips will take your vehicle wrap ROI to the next level.
Contact us to learn more about vehicle wrap or van wraps for your business or Call 1-866-402-WRAP