Long before the advent of digital printing, banners were bound to block letters and clip art style graphics, not quite the best way to glean attention. But today’s banners look incredible and are a great way to promote your business.
An appealing banner compels your audience to stand back and read your message. Banners play a vital role in advertising your business to a large group of people. Whatever you need, from advertising a business, to promoting a brand or announcing a city-wide event, the use of banners are only limited by your creativity.
Without further ago, here are the top 3 reasons why you should start using banners as a way to advertise and promote your business.
Digital Printing
Some of the earliest methods for making banner signs involved heat pressing or sewing pieces of vinyl or clothe directly onto the banner. Not only were these methods time-consuming, arthritic, and expensive, the best you’d get were blocky words and simple graphics that hardly scratched the surface of advertising. Besides that, they wore down quickly.
Thank goodness, as far as banners are concerned, digital printing has long been the chosen method to produce high quality, professional looking banners for little cost. Digital printing doesn’t skimp out on quality. Color representations are accurate and in the thousands; images are as good as photographs. With banner signs, you have an inexpensive way to garner positive public attention from crowds both large and small.
Durability
Banners are mostly used outdoors. They’re placed on the side of a road, on a pole, or hung somewhere people can see it. Essentially, outdoor banners promote your products and services, increases your brand’s popularity, and draws in customers as effectively as any other marketing method.
It goes without saying that banners are far more durable and long-lasting than cloth or paper. The majority of flyers soon find a home in a trash bin and cloth is a great magnet for dirt. On the other hand, most banners are tear resistant, weatherproof, and enduring. Best of all, they’re simple to install.
If you live in a windy area, punching a few holes helps reduce the surface area, making your banner wind-resistant. UV resistant ink used in digital printing will also keep your banner immune from deterioration or fading colors often caused by direct sunlight exposure for long periods of time. As a result, your banner stays bright far longer, always ready to capture the attention of consumers.
Versatile
Banners can either be large or small. They can say what you want, display what you want, and be placed where you want. In short, banners are incredibly versatile. Individuals, businesses, and even cities can all use banners to market, promote, or simply wish a ‘happy birthday’. Because banners are durable and weatherproof, businesses in particular really benefit from the ability to advertise outdoors. Banners can advertise your brand, promote special sales or events to an unlimited number of people. And, it can all be done inexpensively.
This kind of positive publicity is a surefire way to communicate with a wide variety of audience and bolster your brand’s image. Also, because banners are nearly resistant to everything, they can last for years if properly stored and cared for. This is really beneficial for certain industries like catering services or festive businesses that want to celebrate the holidays.
Conclusion
Your brand name represents your company. Your banner represents your brand. Banner signs are one of the best promotional sales strategy for your business. They’re an inexpensive, durable, and versatile way to advertise and promote your business, keeping you ahead in this highly competitive market.
Whether you’re a business, an individual, or a city, custom banners are an inexpensive solution to your advertising needs. To design your banner today, contact us.