As Kevin Costner found out; “if you build it, they will come.” But how did they know to come? Word-of-mouth was the driving factor behind getting Shoeless Joe Jackson, Archie Graham, Buck Weaver and other members of the Chicago White Sox to that field in Iowa.
But how do you get word-of-mouth buzz going? Strong advance marketing tactics can play a significant role. And the storefront window solution that we provided did just that.
In order to maximize a low-cost solution, it was our recommendation to horizontally print the 60” height of our media. Then “float” the graphic centered within the window. By not covering the entire window, we kept costs down. And it also gave customers an opportunity to take a peek in the store during construction, while also disguising the interior build out.
For other custom solutions for your storefront needs, please call one of our experienced sales representatives at 866.402.9727.
