Vehicle Wrap Facts- Revolution Wraps
Advertise your Business in Lincoln and Omaha with a vehicle wrap
Revolution Wraps specializes in providing high-impact, visual graphic solutions in the form of vehicle wraps and trailer wraps. High-quality, vehicle advertising and car wraps is a relatively new form of mass promotion that has exploded into the world of marketing. Let Revolution Wraps help your business succeed.
Call Revolution Wraps at 1.866.402.9727 or stop by 13526 L Street, Omaha
Why should you wrap? Compelling statistics about the vehicle wrap industry.
Do you know any form of advertising that delivers 104,958 impressions for only $41.65 per month? You can’t even put an ad in the local newspaper at that amount!
Below are marketing research comparisons done by the OAAA (Outdoor Advertising Association of America) and Driving Revenues, a vehicle-advertising firm in Washington.
Consider the number of impressions made with a $20,000 advertising investment. This would buy:
8.4 million impressions from vehicle wraps in ONLY ONE YEAR!
900,000 listeners reached by radio (10-12 commercials of 30-sec lengths over a 6 week period)
700,000 impressions in one month from billboards
600,000 impressions in two months from 5-7 buses
600,000 households reached in a home-mailing Value Pak type of envelope
20,000 addresses reached with direct mail (such as a single postcard mailer)
Now consider the cost over a vehicle wrap over varying periods of time. Assuming the vehicle graphics wrap cost and average initial investment of $3,000, and kept for a full average lifetime of 6 years, the company can expect a marketing cost of:
$500 per year
$41.65 per month
$9.61 per week
$1.37 per day
Compare the Cost per Thousand (CPM) of different forms of advertising:
In the top 100 television markets, a 30-second, prime-time spot cost $17.78 per CMP
In the top 100 newspaper markets, a one-third page, black and white ad costs $22.95 per CPM
In 23 magazine publications, a 60-second, drive-time ad costs $8.61 per CPM
In the top 100 radio markets, a 60-second, drive-time ad costs $8.61 per CPM
The average for all forms of billboard ads cost $2.18 per CPM
VEHICLE GRAPHICS cost approximately $0.80 to $1.30 per CPM!
Benefits of Mobile Marketing and Vehicle Wraps:
Mobile advertising is the most effective and efficient form of outdoor advertising
Make a powerful impact with a 10-foot graphic up close and personal
Reaches more consumers at a lower Cost Per Thousand Impressions (CPM) than ALL other forms of outdoor advertising
Mobile marketing reaches nearly 85% of people in all income levels
Vehicle wraps are ideal for promoting your company brand, products, services or events
One vehicle wrap can generate between 30,000-70,000 impressions daily
The average vehicle driven 15,000 miles a year will pass in from of nine million vehicles
Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media
30% of mobile outdoor viewers indicate they base buying decisions on ads they see
The opportunity to reach commuters on highways, city streets and parking lots
Unlike home mailers, your advertisements are not compared side-by-side to your competitors
Powerful visual messages can target consumers of all ages and ethnic groups
Reach audiences of all ages, gender, backgrounds, income, professionals and families
Reach high amounts of pedestrian traffic (often people looking to buy)
Mobile flexibility allows you to position your vehicle ad anywhere you want
Mobile advertising media reaches consumers not exposed to newspaper and television
Unlike radio and TV, audiences can’t change the channel
Every traffic jam becomes a marketing opportunity
Americans spend more time in cars today than ever before! Habits and Statistics of Outdoor Americans:
96% of Americans travel in a vehicle each as either a driver or a passenger in the past week
More than 95% of Americans are reached by media targeting vehicle drivers and passengers
The average American has traveled 302 miles in the past seven days
35% of heavy commuters come from households earning $75,000 a year and up
Eight out of ten Americans have walked in a town, city or downtown area, on average,6.1 miles in the past seven days
Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%
The Outdoor Advertising industry has nearly doubled since 1993